BURN THE BURNS
There's people out there saying some really nasty things about our pizza.
Things we can't repeat because we're a family company. But they're not just rude.
They're also wrong. Because our pizza is actually very good—we use fresh ingredients, never-frozen dough, and
bake everything in-store.
So we decided it was time to fight fire... with literal fire.
CASE STUDY
TEASERS
To kick things off, we posted two teasers on TikTok, hinting at the coming flames and getting our fans riled
up about the possibility of our next video.
BURN THE BURNS
Then, we found three real-life haters, etched their burns on pieces of wood, and in a wild, unscripted night
shoot, had the iconic Disaster Girl throw them (the burns, wink) into a huge bonfire.
To top it all off, we cooked a pizza over those very flames, and every hater changed their minds and admitted
that Little Caesars is f****ing delicious.
KEEPIN' THE FLAMES ALIVE
People went crazy in the comments. So we hopped right in with them, replying with personalized videos that
gassed up our fans, and continuing the roast session by burning even more haters.
RESULTS
