#BeLikeTheBatman
With the upcoming release of DC Comics film, The Batman, we set out to create a brand
partnership like no Batman fan had ever seen before to help them bring Little Caesars to pizza night. So we
turned everyday fans into Pizza heroes whenever someone brought home the Batman Calzony (pizza in the shape of
Batman). That’s right, to #BeLikeTheBatman.
CASE STUDY
SOCIAL
TIKTOK CASTING CALL
USER SUBMITED TIKTOKS
TV/VIDEO
PRESS
RESULTS
OVER 1M
PEOPLE ENTERED THE SWEEPSTAKES
33M
VIEWS ON TIKTOK WITH FANS AUDITIONING FOR A CHANCE TO BE CAST
4%
ENGAGEMENT RATE EXCEEDED BENCHMARKS ACROSS ALL CONTENT